Leslie Lopes Design Leader
Building Design Ecosystems
Helping UX teams deliver across multiple projects _ From design system to product experience
18+
Years design experience
10%
Revenue lift in 2.5 years
1b
Revenue Impact through design
15+
Direct reports
Project Leadership
Transforming eight legacy systems into a single ordering experience for pharmacists — while building the team structure, design system, and cross-squad processes to sustain it.
Outcomes
+2% revenue lift at MVP
94% add to cart
68% satisfaction increase
Scope
- 15+ direct reports
- 7 product squads
- End-to-end ordering flow
- 8 → 1 platform consolidation
What I built
- Team structure & governance
- Design system & pattern library
- Cross-functional review cadence
- Figma migration & procurement
Discover stategy and system thinking in action.
Relocation Platform
Driving digital transformation and operational cost savings by designing a personalized, hybrid portal that balances automated self-guided features with localized human expertise.
Outcomes
6 Months to launch MVP
YOY savings
Start-up Strategy
From incubator concept to $3M+ enterprise leader: how strategic branding, marketing, and commercial logic turned a complex science story into a viable industrial solution.
Outcome
Supported $3M+ in funding
Award Winning Deck
Marketing sound
Elevating a technical product into the luxury architectural market through an end-to-end strategy combining premium brand design, targeted marketing content, and intuitive UX specification tools.
Outcome
Breakthrough Strategy
Market Exposure
Creating Room for Great Work
The Why
Collaborative Pursuit
Untangling ambiguity to ensure the best ideas reach the customer, building relational infrastructure—a foundation of culture and trust that empowers high-performers.
The How
Strategic Alignment
Aligning business logic with human-centric strategy, creating systems that bridge the gap between objectives and execution through thoughtful design operations.
The What
Hybrid Approach
Mixing UX, Branding, and Strategy to bridge business goals, marketing vision, and user needs. Expertise in creating cohesive design ecosystems.
"When you engage Leslie on a Web or UI project, you’re getting more than simply the value of her excellent design skills: you’re getting the full benefit of her imagination as well. She’s a collaborator, a sounding board, an explorer, and a confidante, and I’ve called on her more than once to jump into a tough project mid-stream and help make sense of chaos. She handles stress with humor, and ambiguity with grace."
"We have worked with Leslie Lopes from PureMotion Creative for over three years and on multiple projects from brochures to website design. Leslie took the time to learn about our products as well as how we come to market. If you invest the time, you will receive multiple creative paths enabling you to explore new ways to position your company/products. If you need the extra support, she isn't shy about coming in and presenting to all of your stakeholders- from the president to the folks in the trenches. Letting PureMotion handle their part of the project keeps me out of the weeds and able to focus on the larger picture."
"Leslie Lopes and Pure Motion have been a great creative asset for my companies! The expertise she brings to each project is essential in positioning us in our market space. During the development of my website, Leslie was very patient and professional. Never having developed one before--we were truly starting from scratch. She was knowledgeable on the platforms, ease of use, and opportunities for future expansion. Her creative eye was spot on, taking my vision to a produceable reality."
" I hired Leslie to help us improve image and positioning for our National Seating and Bostrom heavy truck seat brands. This included updates to our logos, website, trade show displays, adverts, point of purchase displays and showroom signage. Leslie was a true professional, getting into the field to gain a firsthand understanding of our customers, customer; interviewing truck drivers and visiting dealers. Her insights helped accelerate the design and launch process and create images and messaging that were spot on!"
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