Good planning is where great design starts
The Creative Process
To effectively help you extend your brand, we think beyond the look and colors and logos. We need to explore what makes you original. We look at your overall objectives and help you organize your information so that your clients and customers see the real you. We want to help you make connections and understand your value in the marketplace.
How it Works –
Steps we’ll be taking to get your project from start to finish.
Each of our projects are taken through an innovative process yet continue to refine to create the best possible experience to meet each clients needs. We use a combination of tools, customer interactions, and milestones to ensure that your project goes from concept to completion in a reasonable time & on budget.
Your ability to provide content and feedback within the milestones will be invaluable to expediting this process this will also greatly improve the end product.
1. Discovery
We love learning about what you do best. Through a process of meetings, we’ll gather all the information we need to have the best understanding of your business and goals.
2. Plan
It is best to have a map before you start the journey. In order to be successful, we need to start with a solid blueprint. Together we’ll determine the best way to organize and prioritize your needs and goals. Depending on the scope, this can be a small exercise or a series of several meetings.
3. Gather Content
You get some homework. With a solid blueprint in place, it will be your job to collect, organize, edit, and deliver to us content and assets that we will need to utilize. It’s a team effort.
4. Research
We start to dig and explore. While you are working on gathering content, we will begin the creative process this often includes mood boards, research, and yes sketching out the look and feel.
5. Concept development & design
Now, we make you look good, that is why you hired us, right? At the same time, you are working on content we will be creating layouts for either form or function. Showing possible design directions we can take as we build your brand. Then we review it with you, and we pick a direction.
6. Implementation
Once you have chosen a direction and all the important branding needs to be addressed. We start to flush out your branding or Re-branding efforts across all your marketing materials.
Maintain
Your brand is alive! Now you need to care for it. We continue to build on a solid foundation. Continually evolving your brand and leveraging opportunities to get you out into the marketplace.