Kinetics Home Brochure
Kinetics Home Theater Division is well known in the industry for helping to create high-performance home theaters. Between home automation and needs for privacy, the market is shifting. In the past, acoustical performance and noise control were focused on home theater. Now the entire home can become a sanctuary for the ears. The challenge was to produce a brochure that was relevant to homeowners unfamiliar with the benefits of sound quality and noise control.
This high-end brochure focused on the luxury home market builders, home theater consultants, and homeowners. Conceptually, the piece needed to match the pedigree of other marketing materials for the luxury home and interior design markets. The goal was to attract through clean, well organized, design and educate through thoughtful messaging. The design was treated more like a trend or look book vs. a product brochure. On every page, the messaging had to be relatable needs of the homeowner and reinforced with client stories.